CASE STUDY 1
Jigsaws Galore v4.0 - Puzzles Game
by Gray Design
Jigsaws Galore was well distributed to many Shareware sites, mainly US software sites as well as some
educational sites. It also had excellent reviews in the past. Its awards include Best of the Net (Dec 2000) by About.com's Shareware Site,
ZDNET Five Stars Application, Rated Five Cows by Tucows.com,
finalist in both the Computer Gaming
World and PC Home Game Awards. The program was also reviewed in PC Magazine UK, Smart Business Magazine
and Computer Shopper.
Our Customization for Jigsaws Galore
Keeping up the media coverage and exposure for the product
is essential to Jigsaws Galore's continued success. We wrote the
press release for Jigsaws Galore, highlighting its awards
and achievements and mailed it out to thousands of press
personnel as well as PC User Groups.
Gray Design Associates also wanted to expand on Jigsaws Galore's distribution to
more than its listings on USA software sites to include
software sites, CompuServe forums and AOL forums as well.
We also found that though Jigsaws
Galore listed well for a search on the product name in
search engines, it did not turn up well in common searches
for puzzle games. We offered to tweak the meta tags for
the web pages to optimize for targeted search words that
visitors would enter. Refreshing the website's status on
the search engines will help Jigsaw Galore's ranking in
searches, since the last submission which was a year ago.
Our Client's Order
"Sales have never been better!" David Gray, CEO,
Gray Design Associates
- 150 Shareware Sites
- 8 FTP Upload Sites
- 100 CompuServe General Forums
- 9 CompuServe Games Forums
- 4 AOL Games Forums
- 25 Major Search Engines Submissions
- 500 Web Editors Press Mailing
- 500 Magazine Editors Press Mailing
- 800 Newspaper Editors Press Mailing
- 300 Radio & TV Producers Press Mailing
- 500 PC User Groups Press Mailing
- Press Release Writing
Jigsaws Galore is now listed on more than 300
Shareware sites ranging from US sites to Germany, France,
UK, Taiwan, Hong Kong, India, Italy, Brazil, New Zealand
and other countries.
Jigsaws Galore's listing on the search engines has improved since
the re-submission of the site's pages with fine-tuned keywords. Jigsaws Galore is now visible in the top
15 search results
. This is also due to the fact that many
Shareware sites submitted Jigsaw Galore's listing to the search engines.
CompuServe and AOL Forums
Jigsaws Galore is now easily available to members of
CompuServe Forums as well as AOL Forums.
Review Responses from Press Mailing:
From our press campaign, Jigsaws Galore had more than 64
editors asking for review copies. Below are some of the notable ones:
PC Magazine Belgium,
PC Magazine, ComputerUser,
Sharewarejunkies 5 stars,
Hungary, PC World Philippines, On Computers, Radio
@ Work, General Protection Fault on KUAC FM, The KABC
Computer Show, Rochdale Observer, The Press and others.
Jigsaws Galore also got an overwhelming response from
PC User Groups! More than 33 PC User Groups responded
to the call to review Jigsaws Galore. These PC User groups
also got good discounts and some even gave demos to their
members. Some of these user groups have members ranging
from 100 - 600 members.