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 Case Studies

CASE STUDY 3

Client Profile

Dweep Gold v1.30 - Logic / Puzzles Game 
by Dexterity Software

Initial Analysis 
Dweep is one popular puzzle game that has been very well received and extensively distributed. Its awards include 2000 Shareware Industry Awards Winner for Best Action/Arcade Game, 2000 ZDNet Shareware Awards Winner for Best Board/Puzzle/Logic Game, ZDNET Five Star Editor's Pick, CNET Download.com Editor's Pick, Tucows Rated Five Cows and VNUNET Best of Breed, just to name a few. 

Our Customization for Dweep
Every product needs to look for potential new customers, no matter how well established it is. That is why presenting Dweep to new groups of users is very important. This includes updating previous listings, submitting Dweep to many new Software Sites, placing the file in forums where CompuServe and AOL members gather and spreading the good news to hundreds of PC User Groups. A nicely formatted HTML email sent out to PC User Groups, also helps draw attention to this great puzzle game.

Our Client's Order

  • 150 Shareware Submission Sites 
  • 8 FTP Upload Sites 
  • 100 CompuServe General Forums
  • 9 CompuServe Games Forums 
  • 6 AOL General Forums
  • 4 AOL Games Forums
  • 500 PC User Groups Press Mailing
  • HTML Press Release Mailing
Results
"Our sales have been doing wonderfully the past couple weeks.  May was our best month of the year by far, about double January's sales." Steve Pavlina, CEO, Dexterity Software

Reviews Response from Press Mailing:
Dweep had overwhelming response from PC User Groups!
These PC User groups not only had some fun, they got some good discounts and even gave demos to their members. Some of these user groups even have memberships ranging from 600 - 20,000 members. Examples of PC User Groups are: Computer Erie Bay Users Group, Tucson Computer Society,ASCCA (The Australian Senior Computer Clubs Association), Olympia Microcomputer Users Group, Tri-County Computer User group and Roanoke Valley Personal Computer Club etc.
 
 
And we also submitted Dweep to WUGNET (Windows Users Group Network), so it was a bonus that Dweep got picked as Microsoft(r) and WUGNET Windows Me/98 Shareware Pick of the Week for June 3, 2001 This site averages over a million visitors monthly, so you can imagine the boost to downloads for Dweep!

More case studies of our clients ... 

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